Since its launch in 2005, The Elf on the Shelf® has sold over 2.5 million copies in the US, capturing the hearts of children who have embraced the magic of adopting their very own scout elf, sent by Santa Claus. This November makes the first time the gift set will be available in Australia.
How it works is at the start of each Christmas season, the elf appears to serve as Santa’s eyes and ears, and every night it travels back to the North Pole to report in. Touted as “the best thing since The Night before Christmas,” the gift set includes a North Pole pixie-elf, hardbound children’s book and keepsake box. Children can register their elf online to receive an official adoption certificate as well as a special letter from Santa.
Written by mother-daughter team Carol V. Aebersold and Chanda A. Bell, and based upon their own family tradition, this special hide-and-seek game creates fantastic, fun-filled family memories in the lead up to Christmas.
With celebrity fans including Jennifer Garner and Mark Wahlberg, The Elf on the Shelf is a charming new Christmas tradition that answers the one question that children always ask, “How does Santa really know if I’m being naughty or nice?”
Visit The Elf on the Shelf.